GEO & AI Search Visibility

The Answer Architect Blog

Practical guides on Generative Engine Optimization, AI SEO, and getting your content cited by ChatGPT, Perplexity, and Google AI Overviews.

GEO Fundamentals20 March 20269 min read

What is Generative Engine Optimization (GEO)? The Complete 2026 Guide

AI search engines now answer questions directly — and they cite their sources. GEO is the discipline of making sure your business is one of those sources.

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Dean Whitby
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GEO Tactics21 March 20268 min read

How to Get Cited by ChatGPT: 7 Proven Strategies

ChatGPT doesn't just answer questions — it cites sources. These 7 strategies are what our agency clients use to consistently appear as cited sources in ChatGPT responses.

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Dean Whitby
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Technical GEO22 March 20267 min read

llms.txt: The New Standard for AI Crawler Optimisation

robots.txt told search engines where to go. llms.txt tells AI systems what you are. Here's the complete guide to creating one — with a template you can copy in 10 minutes.

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David Adesina
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GEO Strategy3 March 20267 min read

Why Your Company Is Not Appearing in AI Answers (And How to Fix It)

You can rank on Google and still be invisible inside ChatGPT or AI Overviews. Here is why your company is not appearing in AI answers — and exactly what to fix first.

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Dean Whitby
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GEO Strategy3 March 20267 min read

Is AI Visibility Worth It for a Service Business? ROI, Revenue & GEO Explained

AI systems now shape vendor shortlists before buyers visit a single website. For service businesses, being cited inside AI answers is no longer optional — it is where trust begins.

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Dean Whitby
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GEO Measurement3 March 20267 min read

How to Measure AI Visibility and Track Your Citations in AI Search

Most businesses track rankings and traffic. Almost none track AI citation frequency. Without measurement, you cannot improve your AI visibility — here is the framework to start.

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Dean Whitby
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GEO Strategy3 March 20268 min read

How to Get Your Business Cited in ChatGPT and AI Engines in 2026

Being cited in ChatGPT is different from ranking on Google. It requires formatting content for extraction, not just search indexing. Here is the practical framework for 2026.

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Dean Whitby
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GEO Fundamentals3 March 20268 min read

How Do AI Engines Decide Which Businesses to Recommend?

AI engines do not simply rank websites. They generate answers by pulling from sources they consider reliable and clearly defined. Here is exactly how that decision process works.

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Dean Whitby
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